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Vitta | Honda - Consortium Regulation Manual


Project Date:
01/01/2023

The Consórcio Regulations Manual was developed for Honda to guide the consumer about all the rules that involve its consórcio, with a more accessible, transparent, and didactic communication to its target audience.

About the case

The Regulation was developed to improve the users' understanding of the product, providing the consumer with a clear, objective, and simple view of the product.

All the conditions of the consórcio product were worked on and rewritten in an accessible and simplified language. Furthermore, with a new visual structure, we have made the document more friendly and didactic, with flows that explain the step-by-step of the Consórcio, characters that accompany and talk to the reader, answering the main questions in a dynamic way, illustrations and icons that translate the most complex information.

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